.jpg)
| COLLABORATIONS IN TOURISM SUPPLY CHAIN: A TRANSACTION COST ECONOMICS PERSPECTIVE |
 |
 |
|
Pairach Piboonrungroj and Stephen M. Disney Aberconway Building, Colum Drive, Cardiff, United Kingdom, CF10 3EU This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Abstract This study explores inter-firm collaboration in a tourism supply chain via transaction cost economics (TCE) using a single case-study method. We focus on supply chain collaboration between a hotel, and its food and beverage suppliers. The transaction costs found consist of the search cost and cost of quality checking. Search cost exists due to bounded rationality of the firm. This is influenced by asymmetric information. The cost of quality checking incurs because the firm perceives that its suppliers may behave opportunistically. It is revealed that trust could reduce transaction cost of the tourist operators. Keywords: Supply Chain Collaborations, Transaction Cost Economics, Hotel Management.
Piboonrungroj, P. and Disney, S. 2009. Collaborations in Tourism Supply Chain: A Transaction Cost Economics Perspective. The Second Biennial Conference of the International Association for Tourism Economics, Chiang Mai, Thailand, 11-13 December 2009. |